Key Account Manager On Trade / Special Trade

Location: Copenhagen

Language requirements: fluency in Danish and English

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About us

Diageo, the brand owner of Johnnie Walker, Baileys, Tanqueray, Smirnoff, and more, is hiring. We’re looking for a strong networker to implement our on-trade strategy through Group accounts and Festival partnerships. This role focuses on accelerating our Ready-to-Drink portfolio in Festivals and closing deals with large restaurant chains.

About the role

We are seeking an experienced and dynamic On Trade Key Account Manager to join our team. This role will be responsible for leading and developing business relationships with On Trade wholesalers and key accounts across Denmark. The successful candidate will drive sales growth, improve brand visibility, and ensure the successful execution of our strategic plans within the channel.

Role Responsibilities

• Account Management:

  • Build and maintain positive relationships with key customers.
  • Negotiate commercial agreements to optimize sales performance and profitability.
  • Act as the primary point of contact, ensuring customer satisfaction and long-term partnerships.

• Sales Strategy:

  • Develop and implement strategic sales plans to achieve and exceed targets within the channel.
  • Identify and capitalize on growth opportunities within existing accounts and potential new business.
  • Monitor market trends, competitor activities, and customer insights to adapt strategies effectively.

• Brand Development:

  • Collaborate with marketing teams to plan and implement impactful brand activations in the On Trade environment.
  • Drive premium brand visibility and ensure optimal product placement across key accounts.
  • Analyze brand performance data to optimize marketing and sales initiatives.

• Performance Management:

  • Deliver accurate sales forecasts, performance reports, and actionable market insights to senior management.
  • Use data-driven analysis to support strategic decision-making and business planning.
  • Track key performance indicators to measure success and recommend improvements.

• Cross-Functional Collaboration:

  • Work closely with internal teams, including marketing, finance, and supply chain, to ensure operational excellence.
  • Coordinate with field sales teams to align commercial strategies and enhance execution at the point of sale.
  • Represent the company at industry events, trade shows, and customer meetings to build strong networks.

​About You

• Minimum of 5 years of experience in commercial functions, preferably within the spirits, beverage, or FMCG industries.
• Proven track record of achieving sales targets and growing market share.
• Strong negotiation, communication, and interpersonal skills.
• Excellent analytical and problem-solving abilities.
• Strong organizational skills and attention to detail.
• Ability to thrive in a fast-paced and dynamic environment.

Flexibility is key to our success. Talk to us about what flexibility means to you so that we can support you in handling your well-being and balancing your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different genders, ethnicities, abilities, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.