About Aras:
With over 800 employees in 11 countries, Aras is one of the fastest-growing privately held Product Lifecycle Management (PLM) companies. We reinvent, engineer, and manufacture software to empower our customers with the flexibility to overcome tomorrow's challenges today. We have experienced steady growth year after year and are looking to accelerate Aras to the next level. We seek for the best people committed to making this a true success story and share in that glory. With our technology, our community, and the way we do business, we are transforming the way the world makes products. Our open, low-code technology enables greater scalability, flexibility, and security for the world's largest enterprises in some of the most innovative industries, including automotive, aerospace and defense, high-tech electronics, medical devices, and industrial manufacturing. World-leading innovators such as Airbus, General Electric (GE), Hitachi, Honda, Kawasaki, and Microsoft are just a few of the organizations using our software.
Role description
Reporting to the Senior Manager, Revenue Marketing EMEA, the Nordics Field Marketing Manager defines and manages the Nordics marketing strategy in collaboration with the Nordics sales leadership, EMEA field marketing and global marketing. You will be oriented toward revenue marketing, focused on marketing strategy and execution that delivers high-quality leads, sales pipeline, and ultimately revenue. Initially, a hands-on individual contributor, as the business grows, you may over time have the opportunity to build, lead, and grow a small team of marketers to help shape how marketing can better support the Euro-North growth objectives.
Main activities & responsibilities:
- Develop a strong trusted relationship with the Nordics sales teams, working closely with the sales leadership and business development to jointly grow pipeline.
- Partner with EMEA filed marketing, global campaign marketing and product marketing to refine targeting and segmentation, and to identify, scope, and produce or localize compelling messaging, content, marketing assets and programs to drive demand.
- Define and execute full funnel marketing plans including digital marketing, demand generation campaigns, sales prospecting and account-based marketing programs, virtual and in-person field events, and third-party tradeshows and conferences
- Track, measure, and communicate program results – take ownership of key business and revenue metrics: leads, qualified leads, pipeline, attribution metrics, cost per x metrics.
Competencies:
- The ideal candidate has a proven track record of successfully developing and executing field marketing and account-based marketing (ABM) campaigns that generate qualified leads and accelerate the progress of opportunities in the pipeline
- 5+ years of B2B field marketing experience in a SaaS environment
- 3+ years ABM marketing experience
- Digital marketing experience
- Bachelor's Degree
Technical skills:
- Strong integrated marketing and project management expertise, specifically in leading data-driven marketing return on investment (ROI) tracking and measurement.
- Outstanding written and verbal communication skills (Fluent English), including being able to convey Aras’ offerings, value proposition, and complex topics with simplicity to customers, senior executives, peers, and business partners
- A proven track record of driving significant pipeline and revenue growth through effective field marketing programs based on analytical insight and best practices
- A history of generating successful ABM and nurture campaigns aligned with sales and marketing goals across all channels
- Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow up, and earning trust as a strategic business partner to sales
- Experience scaling through/and or leveraging agency and contractor resources
- Understanding and/or experience with CRM (e.g. salesforce.com), account-based marketing (e.g. Demandbase) and email marketing (e.g. Marketo) tactics and technology
Soft skills:
- Proven leadership capability and effectiveness working collaboratively and cross functionally
- Ability to work cross-culturally with EMEA, US, and Japan-based colleagues
- Proactive and outgoing with a get-it-done attitude
- A strong desire to take action and achieve results
- Motivation to work at a company that focuses on customers, excellence, teamwork, and success
- Tenacious problem solver with a strong work ethic, sense of urgency, and desire to succeed
