Job Description
Does Bringing LEGO Play to gaming and gamers to LEGO Play sounds energizing? Join us in crafting unforgettable gaming experiences that inspire and engage players globally!
What You’ll Do – Day to Day
Lead Marketing Analytics: Analyze and interpret marketing data to drive insights and inform strategies for digital gaming campaigns.
Set Critical Metrics: Define and establish key performance indicators to measure the efficiency of marketing initiatives and campaigns.
Engage with Teams: Collaborate closely with development teams, social media managers, publishers, and external partners to synchronize marketing strategies and objectives.
Campaign Analysis: Evaluate marketing campaigns before, during, and after execution to identify findings and optimize future efforts.
Reporting and Presentations: Prepare and present insights and reports to partners, highlighting performance metrics and actionable recommendations.
Foster Innovation: Encourage innovative marketing approaches by using data-driven insights and industry standard methodologies.
Training and Development: Provide training and support to team members on marketing analytics tools and methodologies to improve overall team capabilities.
Play your part in our team succeeding
At LEGO GAME, our Analytics & Insights team has grown quickly since launching two years ago. Data is central to our marketing, and as the gaming world evolves, we use it to better understand player needs and industry trends.
In this role, you’ll work with senior leadership and teams across LEGO GAME – from development and tech to marketing and external partners – to turn data into actionable insights. You’ll lead marketing analytics, define key metrics, train teams on performance, and guide campaigns with your recommendations.
As part of our A&I team, you’ll have the freedom to drive projects that balance strategy with impact, helping us deliver value to players, partners, and the wider LEGO GAME vision.
What we’re looking for:
No degree required – but experience in Marketing, Statistics, Business, Research, or Gaming is needed.
Strong skills in data analysis (Excel, SQL) to find insights on player behavior and campaign results.
Understanding of key marketing metrics: CAC, return on investment, retention, LTV.
Experience with tools like Google Analytics, Tableau, or Adobe Analytics.
Clear communicator – able to present findings to teams and management.
Teammate, comfortable working across marketing, product, and partners.
Critical thinker with problem-solving skills to improve marketing strategies.
Good at managing projects and meeting deadlines.
Bonus: Knowledge of the gaming industry.
This is a Billund-based position. You’ll be required in the office three days a week. Relocation support is not available.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
