We’re looking for a creative, data-driven Category Manager to shape the future of LEGO® in-store experiences – from Pick-a-Brick to the Minifigure Factory.
Join LEGO® Retail Experience & Marketing (REM), the global powerhouse bringing the LEGO® Brand to life through innovative shopper campaigns and retail experiences. In this pivotal role, you’ll use insights and analytics to develop and optimise experience-led product plans that drive discovery, engagement, and conversion – delivering the ultimate LEGO® experience across our branded sales channels.
We're pleased to share that we offer a hybrid working week arrangement called Best of Both , requiring 3 days in the office location (Billund) and 2 days from home.
The closing date for external applications will be Monday 1st September 2025. Please submit your application in English only. No relocation or visa support is offered for this position.
Core Responsibilities
Be responsible for the Retail Experiences category (e.g. Pick-a-Brick, Minifigure Factory, and other in-store experiences) within the Licensing & Extended Line (LEL) portfolio, driving planning, reporting, and execution to fuel LEGO® Retail growth.
Optimise assortments balancing innovation, freshness, and demand planning to maximise availability and shopper impact.
Analyse performance data (Excel, Power BI) to identify growth drivers and drains, delivering actionable insights for in-year optimisation of categories and audiences.
Collaborate cross-functionally with Store Operations, Marketing, Product Development, Visual Merchandising, and Demand Planning to deliver seamless, high-quality retail experiences.
Provide shopper and category insights at macro and micro levels, reviewing market research and monitoring competition to uncover opportunities and inform decisions.
Contribute to critical initiatives (e.g. Mosaic Maker), representing category management in scaling and optimising new concepts and experiences.
Be a hands-on executor in a new and evolving space, taking initiative, navigating ambiguity, and building strong relationships across global teams to deliver impact.
Do you have what it takes
Strong analytical skills with ability to translate data into insights; proficient in Excel (lookups, pivots) and experienced with BI tools (Tableau/Power BI).
Proven experience in category management, account management, portfolio/project management, within a Retail environment is a must.
Ability to navigate through ambiguity, able to take initiative, prioritise focus, and deliver results in evolving business areas.
Solution-driven, results-oriented approach with a track record of turning insights into actionable outcomes.
Effective influencer and collaborator with strong stakeholder management skills across diverse functions and priorities.
Experienced working in global, multicultural environments with the ability to foster positive relationships and team spirit.
#LI-MD1
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
