About the department:
The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.
About the role:
The Marketing Manager reports directly to the Country Manager and dotted line to the European Marketing Manager. The Marketing Manager is responsible to build the brand and drive sales in Local market by working closely with European Marketing team, BYD dealer network and the BYD regional teams to facilitate development of robust quarterly marketing plans as part of the marketing plan process.
This Role will also take responsibility for ensuring dealer websites, signage and any marketing materials are up to date, and in compliance with BYD CI policy.
This Role will also pick up the steering of the Marketing Budget including the allocation of funds to Retailers for marketing activities.
This Role will collaboratively work with the European PR and Event team, for all activities planned in the local market.
Key Objectives and Responsibilities:
- Definition of the Country Marketing Plan in line with business objectives and Global Marketing Strategic Guidelines.
- Plan and Lead execution of National Events, conducting post event analysis to understand effectiveness of action and feed insights internally.
- Develop and manage regional advertising/digital campaigns across local market, in conjunction with appointed agency
- Provide Digital assets for local market use, and ensure usage and support at time of national based campaigns
- Supervise Dealer Marketing Plans and Monitor execution from Dealer Partners.
- Provide valuable inputs for the construction of the European Marketing Plan and monitor competitor activities (Product & financial benchmarks, monthly installments, new campaigns….).
- Develop and manage local advertising and PR campaigns in conjunction with appointed agency with the support of the PR Manager.
- Take responsibility of steering marketing budget.
- Supervise relations with press, media, agencies, digital influencers in relation with the operational support of the PR Manager… and ensure visibility of the brand and product stories.
- Conduct post event analysis to understand effectiveness of action, and feed this information into the marketing plan process
- Collaborate with and support the European PR and Events team when planning activities in Local market in relation with the PR Manager.
- Foster, grow and nurture relations with digital media and social influencers
- Be a brand Ambassador and work always with the Customer in mind.
- Actively engage Actively engage and Collaborate on any European event or activity as needed.
Your profile:
- Bachelor's degree in Marketing, Sales or commercial disciplines.
- Solid Experience in Automotive industry or Branded Retail Products.
- 5+ years of experience in roles related to Marketing management in Automotive business.
- Excellent Digital skills.
- Customer-oriented mindset.
- Excellent communications and interpersonal skills.
- Able to prioritize and work proactively with efficient time management skills.
- Resilient and open minded.
- Results oriented. Ability to work to deadlines, hands on approach, motivated to get results.
- Effective and eloquent communicator in English & any Nordics language mandatory (Other European languages and/or Mandarin Chinese would be a plus.
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Connected with our Mission and a more sustainable future.
We offer:
- Performance and experience-based competitive remuneration, pension plan.
- 25 holidays + option to purchase 5 extra holidays.
- Commuting allowance.
- Department & company-wide teambuilding events.
- An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏