As our new Senior Global Brand Manager, you will join the Brand Experience team in Lyngby, Denmark where you will contribute to shaping and implementing the global brand strategy at Bang & Olufsen. Tasked with helping to define, protect, and amplify the essence of one of the world’s most iconic luxury audio brands, you will be responsible for delivering a consistent and aspirational brand experience across a number of key areas, incl. Brand campaigns, Activations, Retail.
Key responsibilities
Brand Stewardship: Champion and safeguard the brand essence across all global and regional expressions, ensuring consistency, clarity, and premium quality.
Cross-Functional Collaboration: Partner closely with Creative, Go To Market, Product, Retail, and Communications teams to deliver seamless brand integration across campaigns and customer journeys as well as work with the Insights team to address brand equity results and translate them into actionable strategies that enhance brand awareness and relevance.
Brief Development: Shaping briefs that inspire, guide, and deliver work that’s always on-brand and aligned with our positioning.
Guideline Development: collaborate with relevant teams across Global marketing , Retail and the Markets in the development and rollout of brand guidelines.
Global Brand Presence: Strengthen elevation and consistency of our brand presence across owned and third-party channels, retail locations, events, and activations.
Innovation & Expression: Shape the brand's evolving identity in collaboration with the Creative and Content teams — bringing fresh, forward-thinking ideas that respect our design heritage while evolving with culture, technology and the luxury sector at large.
Monitor & Optimise: Consistently monitor campaign and creative performance, making recommendations on how to optimise and improve output.
Build Brand Culture & Thinking: Champion brand culture internally and support with brand training and capability-building across the business.
What you bring
This role is a cornerstone in our transition from recovery to growth, acting as a key strategic driver behind how our brand is experienced by customers, partners, and markets worldwide. You will serve as a key brand steward - ensuring that our brand vision, Luxury Timeless Technology, is powerfully expressed, commercially relevant, and culturally resonant across every market we serve.
Moreover, you bring:
Minimum of 5 years’ experience of working in a similar position, either agency or client-side
Broad customer centric marketing experience – client-side or agency
Effective leadership skills and ability to manage and collaborate with international, cross-functional teams and multiple stakeholders
Proven organization skills and structured. This role relies on a keen eye for detail.
Experience in agile ways of working in a fast-paced environment
Fluent business English
Adopt a continuous improvement culture, seeking to make good processes better and to elevate those that need work
Compensation: Competitive salary and benefits package.
Location: Kongens Lyngby, Denmark, + hybrid working
Start date: As soon as possible.
Travel: Approx. 15%
How to apply
Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than the 18th of August 2025. We encourage you to apply as soon as possible; this advert could be closed before the stated deadline if we receive a high volume of applications.
At Bang & Olufsen, we believe in equal opportunities for all. We encourage applicants to focus on their qualifications, skills, and experience when submitting their CVs. Please refrain from including personal information such as photographs. Our hiring decisions are based solely on merit, and we are committed to fostering a diverse and inclusive workplace where everyone has an equal chance to succeed. If you see yourself in the position and believe you have the potential to support build B&O's future, even if you don't meet all the requirements, we sincerely encourage you to apply. We look forward to hearing from you!
If you want to know more about the position, you are welcome to contact our TA coordinator Aurora Rossi at [email protected]. Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.
Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.
Bang & Olufsen has, for 100 years, developed luxury audio products that change moods and inspire minds. With offices in Denmark (headquartered in Struer) and the rest of the world, Bang & Olufsen is determined to create products that push the boundaries of audio technology. To this day, every product is still characterized by the unique combination of beautiful sound, timeless design and unrivalled craftmanship.
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